8 Basic tips to improve your Website Ranking

Well, the overall aim of this blog is providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page, and many more factors to rank higher.


Before we start with On page seo, you need to get a clear picture of  how a search engine operates

1. URL Structure

Choosing a well Structured URL of your site can impact on both humans and search engines providing an ability to index & understand our website’s content.

Having a well organized URL structure has the greatest impact.


 2. Title Tags

When it comes to title tags , a Title tag is an important part of a website. It is a short description of the page and always the most important words should go first.

It is a text snippet that appears in the upper left corner or on the tabs of your web browser. Also, Title tag is the blue link that appears on the search engine result page whenever we search anything on Google.


But it only takes 60 characters, so always choose your words wisely. Never use the same Title tag for multiple documents.

Minimize the use of stop words like “the” and “is” in the title tags. It should be inserted into the header of your web page for eg.


<TITLE> Digital Marketing Tips </TITLE>


 3. Meta description

A meta description is a text snippet that describes what your specific web page is about.

Meta descriptions are usually the first place a search engine will look to find text to put under your blue link when they list your website on the search engine result page. It is limited to 150 – 160 characters.


The best examples of meta descriptions and how search engines use them come from search engines themselves. Let’s look at Google’s own meta description for starters.

<meta name=”description” content=”Search the world’s information, including web pages, images, videos and more. Google has many special features to help you find exactly what you’re looking for.“>

Google’s meta description is displayed as follows :


 4. Main Body Text :

This is about the main body of your page i.e; the Content which a reader is gonna read.

Keyword prominence : Always put the most important keywords into
carefully crafted paragraph at the beginning of your HTML page. Prominence is how
close to the start of the area that keyword appears.



Keyword Density : If the page contains less than 500 words, keeping 1%-3% of those
words is better. If the page contains more than 500 words, keep 3%-5% of the
overall content.

Its better to provide a minimum word count of 250 and a maximum of 750 words on each page.

Use CSS instead of <font> tags. Get rid of the java script in the code and put it in an external file. Avoid image buttons, Javascript links and keep it as pure text links

Use Heading tags. Most search engines dictates the <h1><h2>, if you are using
these, the text in between this tags must be more important
For eg :

<h1>Best Second hand Cars</h1>

Keyword frequency : It refers to the closeness between two or more keywords
Always try to group words together that might be searched on as a single phrase by

For eg : Use “Car Garage” instead of “Maruti Car Garage” assuming that a user
searching only for the phrase “Car Garage”.

Avoid listing the same word multiple times in a row and update your body text at regular intervals.

 5. Pictures :

Use ‘Alt’ tag to describe the image.
ALT tag defines the text to display for a image if the user has graphics turned off, or if
they put the cursor over it in Internet Explorer.


Some search engines including google will look for keywords in the ALT tags.

For eg :

<IMG SRC=”image.jpg” ALT=”Blue Car, Red Car and White Car”</a>

Make sure the code of home page is not bigger than 32K & try to keep font size to a minimum of size 12px or 14px.

Many of the major search engines prefer to give importance to websites, which updated
its contents at regular intervals.

 6. Canonical Tags :

A canonical tag specifies the source URL (or original content page) of a given page to a search engine.

Search Engines use the canonical tag to prevent duplicate content issues and assign search engine ranking  value for that content to the page designated as the “source” URL.


On the pages that you want Google to recognize as canonical, add a link tag to the head of the HTML code.

For example, to designate www.probookhouse.com with the canonical tag, the code would look like:

<link rel=”canonical” href=”https://www.probookhouse.com” />

 7. Create a Sitemap.xml :

A Sitemap is an XML file that is full of your individual webpage’s URLs. It’s like an archive of every webpage in your website.


This file should be easily discoverable in your site in order for search engine crawlers to stumble upon it ( what is a crawler ?).

There are multiple sources to create sitemap, but

To create a sitemap for WordPress users,

you can download the Google XML Sitemaps plugin to make it easier for you. This plugin helps you generate an XML sitemap without having to do anything but activating it.

After the plugin has generated your Sitemap, you can find the Sitemap at an address like this:


8. Robots.txt :

Always put a robots.txt file in the server.

Robots.txt is a text (not html) file you put on your site to tell search robots which pages you would like them not to visit.

Its basic format is,

User-agent: [user-agent name]
Disallow: [URL string not to be crawled]

The fact that you put a robots.txt file is something like putting a note “Please, do not enter” on an unlocked door.


For e.g. you cannot prevent thieves from coming in but the good guys will not open to door and enter, right ?

That’s all about On page Seo , build your site applying these facts to rank higher and grow your business.

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