As the new Facebook algorithm is quite hard to understand to most of the people, thus, facebook released a video figuring out how it all will work, as mentioned below, towards the end of this blog.
In the recent Facebook News Feed webinar,
The team broke the algorithm down into four, very simple components:
The first is Facebook inventory, or the group of posts you have not seen yet.
Second, are Signals, or data points that inform decisions (recency, your relationship to the author, how you usually react to this kind of post, etc.).
Third are Predictions, about how likely you are to engage with that post.
Lastly, these elements are bundled up into a Relevancy score, which is grouped together to make your news feed.
These four key algorithm factors serve the sole purpose of providing Facebook users with a better overall experience.
Signals are what brands, influencers and marketers can focus on in order to have our content seen by more users on the Facebook News Feed.
The algorithm will use signals that heavily favor “active” interactions such as
1. Comments :
The signal at the very top of the new Facebook algorithm in 2018 is comments.
As Adam Mosseri, Head of News Feed, wrote in a January press release:
“Page posts that generate conversation between people will show higher in News Feed. For example, live videos often lead to discussion among viewers on Facebook–in fact, live videos on average get six times as many interactions as regular videos”
However, it’s important to clarify that using “engagement bait” to fuel people into commenting will actually result in a demotion of your posts in the News Feed.
2. Shares :
Directly behind commenting in the new Facebook algorithm for 2018 is sharing.
In the graphic above on “signals” you might have noticed that Facebook mentions two types of sharing:
- People sharing links or content within Messenger
- Engagement with a publisher post shared by a friend
The other key thing to notice here is that it’s no longer enough just to have someone share your post. Facebook will now favor shared posts that engage and initiate conversations among friends.
For example, if I share a post from Andromagine’s facebook page and my friends start to comment on my shared post within the feed, then that post will continue to be shown to other people, increasing the post’s reach.
But if I share a post from Andromagine’s Page and it receives no comments or reactions from my friends, then the post will begin to be demoted in the News Feed.
3. Reactions :
The third main signal that Facebook will factor into their algorithm moving forward is reactions.
While not as strong as comments or shares, reactions remain a form of “active engagement” that will help brands’ posts reach more people within the News Feed.
We can’t expect everyone to share or comment on posts and so reactions helps Facebook to judge the quality of the content. And according to Mark Zuckerberg in a recent Facebook post, quality is a crucial piece moving forward:
“The research shows that when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good”
Why it matters ?
Understanding the Facebook algorithm is extremely important if you are a brand, influencer or marketer that relies on Facebook.
The algorithm is meant to highlight the posts most important to your audience. Which is a great thing. Anything that makes the platform more appealing helps your business or organization get seen online.
Influencers, Brands and Marketers need to be aware of any new Facebook updates that may affect their content.
First ,make sure your content gives you the best chance to been seen, shared and commented by your target audience.
Then, be sure it encourages your audience to share it with their friends and family.
This gives you an even better shot and helps reaching your audience and increasing engagement on Facebook.
For more on this story, visit Facebook’s Official blog.